Scaling a Coaching Brand From Solo Operator to Global Franchise

CRM & Digital Marketing System | Multi-Year Growth Partnership

Helping Pendleton Global scale from founder-led consulting into a structured multi-channel marketing operation with CRM, email marketing, and lead generation systems.

Pendleton Global is a UK-based business coaching organisation that has grown from a founder-led consultancy into a structured, multi-coach business operating at scale.

We partnered with Pendleton to build and manage their marketing function — implementing systems across CRM, email, and digital campaigns to support consistent communication, lead generation, and long-term growth.

What We Delivered

7+ Years of Consistent Marketing Execution

Our focus has been on building a repeatable, systemised marketing engine, rather than one-off campaigns.

Content at Scale

We supported the development and distribution of long-form content used across email campaigns and digital channels, ensuring regular, high-quality communication with a growing audience.

Content Execution

Content has been used as a core driver of engagement, forming the foundation of email campaigns and audience nurture strategies

CRM & Lead Management

We developed and managed CRM processes to support lead tracking, segmentation, and progression through multiple stages — enabling a more organised and scalable approach to client acquisition.

Commercial Impact

Our work has supported the transition of Pendleton Global from a founder-led consultancy into a more structured and scalable business model

Our focus has been on building a repeatable, systemised marketing engine, rather than one-off campaigns.

Client Testimonial

“Robbie has been a trusted marketing partner to Pendleton Global for several years and continues to support us today. His work across CRM, lead management, email marketing, social media, and digital strategy has played an important role in helping us scale the business. He understands both strategy and execution, and I would happily recommend him to any business looking for reliable digital marketing expertise.

Rob Pendleton, Managing Director, Pendleton Global Ltd

Positioning

All content displayed is publicly available. CRM data has been anonymised to protect client confidentiality

Ongoing content production and distribution across email and web, supporting long-term audience engagement.
Example of long-form content used within email campaigns and digital marketing activity.
CRM pipeline used to manage lead flow and track progression through multiple stages (data anonymised).

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